Beyond the Book: Integrating Alternative Media into Your Publishing Strategy
Overview
Exploring the role of "non-book" media in publishing and communications strategies.
Alternative media for social change in Africa
Firoze Manji, Fahamu
An overview of the three general themes, how they are interrelated, and how they can be used to affect social change:
1. Repurposing content
Why should book content be “repurposed” onto CD-Rom, mobile phones, online, non-book printed products, etc.? What are the benefits? Which audiences are being reached in this way? What are any downsides to such work? What methods are available? What are others doing? How can its impact be measured?
2. Increasing visibility and discoverability
What are new (and some old) mechanisms available to help your audiences find your content? How can you identify them and then take advantage of them: mass media (broadcast and print); online search engines; localisation; viral marketing techniques; web2 technology. How can you think about and use these to increase the visibility and discoverability of your content?
3. Balancing free and paid access
What are some of the strategies, including open access models, to successfully balance free and paid access to your content? Is ‘free access’ a sustainable model for distributing information for development? When to charge, and how much? And where will the content producers of tomorrow come from?